"Quality in a service or product is not what you put into it. It is what the client or customer gets out of it” – this perceptive remark by management scholar Peter Drucker is perhaps the best way to sum up the je ne sais quoi in our gallery-worthy selection of high-quality designs by celebrated brands that leads the second year of our cross-over campaign, presented to you by the Asia Designers Community (ADC).

For an edition that salutes quality design, five home-grown designers and members of the ADC paired up with six innovative brands – spanning realms from homeware and electronics to fine art – to discover the intrinsic qualities demonstrated in the products that design professionals turn to time and time again.

To mark the 40th Anniversary of Home Journal, here’s an exciting showcase to celebrate fine design and experiences, where we gather insights from the experts and an awards presentation to honour the best brands and designers.

Part One will explore the past and present of Home Journal, the Best Brand Awards ceremony, as well as the first series of the Future of the Design chat with our expert panel.

Part Two will explore future initiatives of the Home Journal brand, ADC’s Designer Awards ceremony and the second series of the Future of Design chat with our expert panel.

Part Three will showcase the third and final series of the Future of Design chat with our expert panel, and the awards presentation for the much anticipated Home Journal’s Emerging Designer of the Year 2020, and the Poetry in Design Award 2020 and insightful chats with these award recipients.