A good designer is often a storyteller, whose work ultimately triggers an emotional response. Admirable design nowadays is challenging; the result has to be authentic, innovative, timeless, sustainable, while simultaneously simple and organically flow. As such, we need a spectrum of talent to fulfil any complete story – from interior designers to architects, landscape and urban planners, furniture and textile designers, curators, artists, stylists and visionaries – they should be defined, promoted and celebrated.
ADC is the first community organisation of its kind for the design industry, focusing on the diverse collective in Asia. We advance design as a professional craft and a vital cultural force. From integrated multi-media content that showcase the subject to strategic events that connect and effectuate, we work to enhance the value and deepen the impact of design across all disciplines of society, business and our future.